Today we’re announcing new goals to reduce packaging waste by increasing circularity—keeping materials in use and out of landfills. The four goals are designed to address all phases of the packaging lifecycle, from sourcing to end-of-life, including recycling or composting.

Four goals to reduce packaging waste

The holistic approach aims to reduce packaging waste through investments in recyclability, use of recycled content, and consumer education and infrastructure with the following four goals:

1. Transition 100% of packaging to recyclable or industrially compostable designs and materials by 2030.
2. Increase the use of post-consumer recycled content and incorporate 25% post-consumer recycled content into polyethylene terephthalate (PET) bottles by 2030.
3. Drive increases in recycling rates through standardized on-pack labeling by including the How2Recycle label on 100% of packaging by 2022.
4. Expand access to recycling and advance the development of infrastructure to improve the collection and recycling of packaging by building and investing in partnerships with peers and industry groups.

Progress we’ve made on reducing waste and encouraging recycling

Last year, V8 V-Fusion and V8 Blends multi-serve bottles switched from shrink sleeve labels to wrap labels. This seemingly simple change allows the bottles to be easily sorted and recycled in municipal recycling processes.

In 2019, we redesigned our Kettle Brand chip bags, which resulted in a 43% reduction in plastic and will keep two million pounds of plastic out of landfills each year.

Across our brands, we’ve already implemented How2Recycle instructions on many labels and will continue to roll out until 100% of packaging includes recycling instructions by 2022.

Leading on recyclable materials

We’ve long been a leader in the use of recyclable materials. Steel cans are the most recycled packaging in the United States and we have trusted them to protect and preserve our products for more than 100 years.

“Our new packaging commitments provide a roadmap to further reduce the environmental impact of our packaging over time and build upon our history of sustainability,” said Craig Slavtcheff, Executive Vice President, Global Research and Development.

We’re committed to reducing waste and encouraging recycling. Learn more about our work to build a clean, sustainable future in our 2020 Corporate Responsibility Report.